CASE STUDY
Juggling requests while maintaining quality and focusing on objectives
success!
Got it right on the first try!
Click on mailer for full sized pdf
Challenge #1
Well into the process, our long-standing partner Point Park University asked us to integrate an existing campaign look and feel, into our application self mailer. The campaign was called “Where it all comes together” and the look included a clustering of blocks with the school logo, headline and student photo. Simple design integration.
Original
Updated
Challenge #2
Even further into the process (and feeling more under the gun) we were asked to integrate an alternate look and feel from that same campaign that consisted of monochromatic blocking, clustered with photos and screened blocks. It required taking time to understand the intent behind the look and a few iterations to get it just right. Zero feedback from our partner tells me I was successful — without missing deadlines or details and maintaining responsiveness!
First integration
Second integration
Click on mail pieces above for full sized pdf.